Highlights•A novel framework for predicting consumer behavior in demand response programs.•Prediction of demand shifting at activity level, in response to changes in pricing.•Models incorporate consumer preferences and comfort through a sensitivity factor.•Evaluated in two real-world pilots: a residential building and a shopping center.•An average error of less than 10% proves the effectiveness of the presented models.
Electric Power Systems Research – Elsevier
Published: Mar 1, 2016
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