Reflection-in-action: Tools for cultivating on-the-job learning conditions

Reflection-in-action: Tools for cultivating on-the-job learning conditions Spur-of-the-moment decision-making processes be nurtured can with the right immediate work environment. Reflection-in-Action: Tools for CultivatingOn-the-Job LearningConditions KENT VK SEIBERT t is no longer necessary to make a case for the importance of learning to employees and employers in today’s tumultuous business world. The need for continual learning and development is now taken as a given. Michael Dell of Dell Computers is perhaps the ultimate example of a business leader who effectively learns from experience. A college drop-out who learned about PCs through a business he created in his college dorm, Dell now heads a company that trails only Compaq and IBM in PC sales. His latest learning challenge: How to adapt his successful directsales strategy to overseas markets. While Dell Computers thrives, the once world-renowned Leo Burnett advertising agency is reeling from the loss of major accounts like United Airlines and Miller Brewing & Co. Chairman Rick Fizdale is faced with a major turnaround challenge: How to maintain Burnett’s unique culture while also transforming the agency for the next century. Burnett’s survival depends heavily on Fizdale’s ability to learn from the agency’s recent setbacks. If there is widespread acknowledgment of the necessity for learning, there is equal http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Organizational Dynamics Elsevier

Reflection-in-action: Tools for cultivating on-the-job learning conditions

Organizational Dynamics, Volume 27 (3)

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Publisher
Elsevier
Copyright
Copyright © 1999 Elsevier Ltd
ISSN
0090-2616
D.O.I.
10.1016/S0090-2616(99)90021-9
Publisher site
See Article on Publisher Site

Abstract

Spur-of-the-moment decision-making processes be nurtured can with the right immediate work environment. Reflection-in-Action: Tools for CultivatingOn-the-Job LearningConditions KENT VK SEIBERT t is no longer necessary to make a case for the importance of learning to employees and employers in today’s tumultuous business world. The need for continual learning and development is now taken as a given. Michael Dell of Dell Computers is perhaps the ultimate example of a business leader who effectively learns from experience. A college drop-out who learned about PCs through a business he created in his college dorm, Dell now heads a company that trails only Compaq and IBM in PC sales. His latest learning challenge: How to adapt his successful directsales strategy to overseas markets. While Dell Computers thrives, the once world-renowned Leo Burnett advertising agency is reeling from the loss of major accounts like United Airlines and Miller Brewing & Co. Chairman Rick Fizdale is faced with a major turnaround challenge: How to maintain Burnett’s unique culture while also transforming the agency for the next century. Burnett’s survival depends heavily on Fizdale’s ability to learn from the agency’s recent setbacks. If there is widespread acknowledgment of the necessity for learning, there is equal

Journal

Organizational DynamicsElsevier

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