•Physicians have contradictory views on the inadequate harm information given to them by sales representatives, e.g., they have low expectations for information quality, yet rely on the information provided to inform prescribing.•Physicians’ strategies to mitigate bias are unlikely to effectively counter commercial bias.•Physicians are sensitive to medical students’ and residents’ critiques about promotional interactions.•Changes in the way that doctors and sales representatives interact and alternative ways to inform doctors about best practices in medicine use are needed.
Health Policy – Elsevier
Published: Mar 1, 2018
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