Reconciling a “pleasant exchange” with evidence of information bias: A three-country study on pharmaceutical sales visits in primary care

Reconciling a “pleasant exchange” with evidence of information bias: A three-country study on... •Physicians have contradictory views on the inadequate harm information given to them by sales representatives, e.g., they have low expectations for information quality, yet rely on the information provided to inform prescribing.•Physicians’ strategies to mitigate bias are unlikely to effectively counter commercial bias.•Physicians are sensitive to medical students’ and residents’ critiques about promotional interactions.•Changes in the way that doctors and sales representatives interact and alternative ways to inform doctors about best practices in medicine use are needed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Health Policy Elsevier

Reconciling a “pleasant exchange” with evidence of information bias: A three-country study on pharmaceutical sales visits in primary care

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Publisher
Elsevier
Copyright
Copyright © 2018 Elsevier B.V.
ISSN
0168-8510
D.O.I.
10.1016/j.healthpol.2018.01.010
Publisher site
See Article on Publisher Site

Abstract

•Physicians have contradictory views on the inadequate harm information given to them by sales representatives, e.g., they have low expectations for information quality, yet rely on the information provided to inform prescribing.•Physicians’ strategies to mitigate bias are unlikely to effectively counter commercial bias.•Physicians are sensitive to medical students’ and residents’ critiques about promotional interactions.•Changes in the way that doctors and sales representatives interact and alternative ways to inform doctors about best practices in medicine use are needed.

Journal

Health PolicyElsevier

Published: Mar 1, 2018

References

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