•Framing influences public acceptance of spatial planning measures which is a necessary condition for effective implementation.•An experimental approach for acceptance of spatial planning policies is proposed.•We combine framing theory with the causal model of public policy to study acceptance.•Spatial planning policy framing effects depend on personal involvement.•Landowners respond to positive goal framing, while positive attribute framing increases general acceptance.
Land Use Policy – Elsevier
Published: Apr 1, 2018
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