Proximity and time in convenience store patronage: Kaïros more than chronos

Proximity and time in convenience store patronage: Kaïros more than chronos This research questions the notions of proximity and time in retailing and attempt to predict customers’ intention to patronize the new convenience store concepts developed recently in France. The analysis of 22 qualitative interviews with retailers and customers has led to propose a conceptual model that has been tested empirically on two samples of 250 customers each, based on PLS structural equation modeling. Results show that customers patronize convenience stores primarily because of relational and functional proximity, but also because these stores allow them to save time (chronos), and to better manage their time through more opportune frequentation (kaïros). http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Retailing and Consumer Services Elsevier

Proximity and time in convenience store patronage: Kaïros more than chronos

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Publisher
Elsevier
Copyright
Copyright © 2018 Elsevier Ltd
ISSN
0969-6989
D.O.I.
10.1016/j.jretconser.2018.02.008
Publisher site
See Article on Publisher Site

Abstract

This research questions the notions of proximity and time in retailing and attempt to predict customers’ intention to patronize the new convenience store concepts developed recently in France. The analysis of 22 qualitative interviews with retailers and customers has led to propose a conceptual model that has been tested empirically on two samples of 250 customers each, based on PLS structural equation modeling. Results show that customers patronize convenience stores primarily because of relational and functional proximity, but also because these stores allow them to save time (chronos), and to better manage their time through more opportune frequentation (kaïros).

Journal

Journal of Retailing and Consumer ServicesElsevier

Published: Jul 1, 2018

References

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