Providing sustainability information in shopping situations contributes to sustainable decision making: An empirical study with choice-based conjoint analyses

Providing sustainability information in shopping situations contributes to sustainable decision... In their 2030 Agenda for sustainable development, the United Nations make clear that actions are required to keep the Earth inhabitable. As everybody is asked to do their share, we tried to contribute to answering the question of what consumers and suppliers can do in this regard. Using choice-based conjoint tasks, we confronted participants with decision situations in the form of simulated buying scenarios. Further, we investigated personality, materialism, and delay discounting. Results suggest a considerable effect of sustainability information on decision making. Delay discounting and materialism are negatively linked to sustainable decision making. The study indicates that consumers would contribute to sustainable development more if suppliers helped them by providing clear sustainability information. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Retailing and Consumer Services Elsevier

Providing sustainability information in shopping situations contributes to sustainable decision making: An empirical study with choice-based conjoint analyses

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Publisher
Elsevier
Copyright
Copyright © 2018 Elsevier Ltd
ISSN
0969-6989
D.O.I.
10.1016/j.jretconser.2018.03.018
Publisher site
See Article on Publisher Site

Abstract

In their 2030 Agenda for sustainable development, the United Nations make clear that actions are required to keep the Earth inhabitable. As everybody is asked to do their share, we tried to contribute to answering the question of what consumers and suppliers can do in this regard. Using choice-based conjoint tasks, we confronted participants with decision situations in the form of simulated buying scenarios. Further, we investigated personality, materialism, and delay discounting. Results suggest a considerable effect of sustainability information on decision making. Delay discounting and materialism are negatively linked to sustainable decision making. The study indicates that consumers would contribute to sustainable development more if suppliers helped them by providing clear sustainability information.

Journal

Journal of Retailing and Consumer ServicesElsevier

Published: Jul 1, 2018

References

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