Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions

Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions A large cross-sectional survey was undertaken within Australia to investigate potential wine tourists’ intentions to take a wine-based vacation. Three wine tourism attitudinal dimensions were identified and confirmed using exploratory and confirmatory factor analyses. Structural equation modelling was employed to test a model, based on Theory of Planned Behaviour, predicting tourist intentions. In particular, perceived control, together with past attitude predicted intentions to take a vacation to a wine region. Wine/food involvement, normative influences and three wine expectancy-value (attitudinal) dimensions also contribute to intention to take a vacation to a wine region. The findings have implications for predicting and promoting future wine tourism. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Management Elsevier

Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions

Tourism Management, Volume 28 (5) – Oct 1, 2007

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Publisher
Elsevier
Copyright
Copyright © 2006 Elsevier Ltd
ISSN
0261-5177
DOI
10.1016/j.tourman.2006.11.003
Publisher site
See Article on Publisher Site

Abstract

A large cross-sectional survey was undertaken within Australia to investigate potential wine tourists’ intentions to take a wine-based vacation. Three wine tourism attitudinal dimensions were identified and confirmed using exploratory and confirmatory factor analyses. Structural equation modelling was employed to test a model, based on Theory of Planned Behaviour, predicting tourist intentions. In particular, perceived control, together with past attitude predicted intentions to take a vacation to a wine region. Wine/food involvement, normative influences and three wine expectancy-value (attitudinal) dimensions also contribute to intention to take a vacation to a wine region. The findings have implications for predicting and promoting future wine tourism.

Journal

Tourism ManagementElsevier

Published: Oct 1, 2007

References

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