Perceived probability of food waste: Influence on consumer attitudes towards and choice of sales promotions

Perceived probability of food waste: Influence on consumer attitudes towards and choice of sales... Based on a consumer survey including two experiments with more than 400 French respondents each, this research (1), establishes that consumers’ perceived probability of waste has a significant negative effect on consumers’ attitude towards promotions and consumers’ intention to choose perishable food products (cheese and bread) on sale and (2), highlights skepticism towards the “Buy Two Get One Free later” offer. Recommendations are presented for managers and public policies, in order to reduce households’ food waste and prevent consumers from being skeptical towards new promotional mechanisms, a brand and/or, a retailer. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Retailing and Consumer Services Elsevier

Perceived probability of food waste: Influence on consumer attitudes towards and choice of sales promotions

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Publisher
Elsevier
Copyright
Copyright © 2018 Elsevier Ltd
ISSN
0969-6989
D.O.I.
10.1016/j.jretconser.2018.01.004
Publisher site
See Article on Publisher Site

Abstract

Based on a consumer survey including two experiments with more than 400 French respondents each, this research (1), establishes that consumers’ perceived probability of waste has a significant negative effect on consumers’ attitude towards promotions and consumers’ intention to choose perishable food products (cheese and bread) on sale and (2), highlights skepticism towards the “Buy Two Get One Free later” offer. Recommendations are presented for managers and public policies, in order to reduce households’ food waste and prevent consumers from being skeptical towards new promotional mechanisms, a brand and/or, a retailer.

Journal

Journal of Retailing and Consumer ServicesElsevier

Published: May 1, 2018

References

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