Organizational Dynamics (2018) 47, 25—31 Available online at www.sciencedirect.com ScienceDirect jo u rn al h om ep ag e: ww w.els evier.c o m/lo c ate/o rg d yn A look at McDonald’s in the fast food industry Lila L. Carden, Tiffany Maldonado, Raphael O. Boyd industry has learned how to survive and thrive in such hostile CHANGE THROUGH ORGANIZATIONAL environments. Why is that? RESILIENCE To answer the research question of how can ﬁrms survive and thrive in hostile, controversial industries, we examine Companies must be constantly aware of not only their the fast food industry as an exemplar for a hostile environ- internal environment, but also their external environment. ment. Firms within the fast food industry enjoyed growth as Changes in the external environment can be either a threat they offered their consumers a quick, easy, and often-times, or opportunity for the company. Included in the external cheap meal. In the United States, revenue from fast food was environment are factors that impact companies uniquely, $200 billion in 2015 –— an extreme amount of growth since such as unanticipated crises and those events that impact 1970 when fast food revenue was $6 billion. In recent years, the industry
Organizational Dynamics – Elsevier
Published: Jan 1, 2018
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