Motivations for Corporate Social Responsibility in the packaged food industry: an institutional and stakeholder management perspective

Motivations for Corporate Social Responsibility in the packaged food industry: an institutional... In this age of information, firms are losing control of their image. Perhaps this is one reason that Corporate Social Responsibility (CSR) has become a buzzword among packaged food industry leaders – firms seem determined to show stakeholders that they have values and behave responsibly, and are driven by more than the prospect of financial gain. They produce elaborate annual sustainability reports in which they meticulously account for their CSR efforts. Nevertheless, according to the literature, it is unlikely that CSR is actually intrinsically motivated by the values of firms. This paper aims to uncover how self-reported motivations for different dimensions of CSR can be explained by distinct aspects of the organizational environment. We take a qualitative approach to accomplish this aim. First, we classify self-reported motivations for CSR according to the Triple Bottom Line (3BL). We then classify the same motivations according to the stakeholders and institutional pillars that comprise the organizational environment of the firms. We use a combination of Institutional Theory (IT) and Stakeholder Management (SM) to investigate how and to what extent different types of stakeholders and institutional pressures influence specific packaged food firm motivations. Our findings show that motivations that are framed as intrinsic or values-based can be explained by external pressures. We also conclude that in addition to legislation and normative obligations, social pressure is an effective driver for CSR. Overall, this paper shows that different types of institutions and stakeholders motivate different types of CSR, and that these motivators can be used to drive policy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Cleaner Production Elsevier

Motivations for Corporate Social Responsibility in the packaged food industry: an institutional and stakeholder management perspective

Loading next page...
 
/lp/elsevier/motivations-for-corporate-social-responsibility-in-the-packaged-food-cYiFGttkNr
Publisher
Elsevier
Copyright
Copyright © 2016 Elsevier Ltd
ISSN
0959-6526
D.O.I.
10.1016/j.jclepro.2016.02.030
Publisher site
See Article on Publisher Site

Abstract

In this age of information, firms are losing control of their image. Perhaps this is one reason that Corporate Social Responsibility (CSR) has become a buzzword among packaged food industry leaders – firms seem determined to show stakeholders that they have values and behave responsibly, and are driven by more than the prospect of financial gain. They produce elaborate annual sustainability reports in which they meticulously account for their CSR efforts. Nevertheless, according to the literature, it is unlikely that CSR is actually intrinsically motivated by the values of firms. This paper aims to uncover how self-reported motivations for different dimensions of CSR can be explained by distinct aspects of the organizational environment. We take a qualitative approach to accomplish this aim. First, we classify self-reported motivations for CSR according to the Triple Bottom Line (3BL). We then classify the same motivations according to the stakeholders and institutional pillars that comprise the organizational environment of the firms. We use a combination of Institutional Theory (IT) and Stakeholder Management (SM) to investigate how and to what extent different types of stakeholders and institutional pressures influence specific packaged food firm motivations. Our findings show that motivations that are framed as intrinsic or values-based can be explained by external pressures. We also conclude that in addition to legislation and normative obligations, social pressure is an effective driver for CSR. Overall, this paper shows that different types of institutions and stakeholders motivate different types of CSR, and that these motivators can be used to drive policy.

Journal

Journal of Cleaner ProductionElsevier

Published: May 20, 2016

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off