Meat, morals, and masculinity

Meat, morals, and masculinity Much research has demonstrated that people perceive consumers of “good,” low-fat foods as more moral, intelligent, and attractive, and perceive consumers of “bad,” high-fat foods as less intelligent, less moral, and less attractive. Little research has contrasted perceptions of omnivores and vegetarians, particularly with respect to morality and gender characteristics. In two between-subject studies, we investigated people's perceptions of others who follow omnivorous and vegetarian diets, controlling for the perceived healthiness of the diets in question. In both studies, omnivorous and vegetarian participants rated vegetarian targets as more virtuous and less masculine than omnivorous targets. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Appetite Elsevier

Meat, morals, and masculinity

Appetite, Volume 56 (2) – Apr 1, 2011

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Publisher
Elsevier
Copyright
Copyright © 2011 Elsevier Ltd
ISSN
0195-6663
DOI
10.1016/j.appet.2011.01.018
pmid
21256169
Publisher site
See Article on Publisher Site

Abstract

Much research has demonstrated that people perceive consumers of “good,” low-fat foods as more moral, intelligent, and attractive, and perceive consumers of “bad,” high-fat foods as less intelligent, less moral, and less attractive. Little research has contrasted perceptions of omnivores and vegetarians, particularly with respect to morality and gender characteristics. In two between-subject studies, we investigated people's perceptions of others who follow omnivorous and vegetarian diets, controlling for the perceived healthiness of the diets in question. In both studies, omnivorous and vegetarian participants rated vegetarian targets as more virtuous and less masculine than omnivorous targets.

Journal

AppetiteElsevier

Published: Apr 1, 2011

References

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