Innovation orientations, external partnerships, and start-ups' performance of low-carbon ventures

Innovation orientations, external partnerships, and start-ups' performance of low-carbon ventures Although innovation orientations are effective strategic postures in order to compete in marketplace, simply deploying high levels of innovation orientations does not always yield economic returns to new ventures. Drawing on the resource-based view and social network theory, this study aims at examining the relationships between innovation orientations (technological innovation and marketing innovation), external partnerships (technology partnership and market partnership) and start-ups’ performance. Using a sample of 132 low-carbon ventures located in Liaoning province, China, empirical results revealed that high levels of technological innovation and marketing innovation were positively related to start-ups’ performance. Meanwhile, there was no direct link between external partnerships and start-ups' performance. However, we found that external partnerships play moderating role that may alter the performance implications of innovation orientations. Our research findings provide several managerial implications for market practice and policy-makers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Cleaner Production Elsevier

Innovation orientations, external partnerships, and start-ups' performance of low-carbon ventures

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Publisher
Elsevier
Copyright
Copyright © 2018 Elsevier Ltd
ISSN
0959-6526
D.O.I.
10.1016/j.jclepro.2018.05.017
Publisher site
See Article on Publisher Site

Abstract

Although innovation orientations are effective strategic postures in order to compete in marketplace, simply deploying high levels of innovation orientations does not always yield economic returns to new ventures. Drawing on the resource-based view and social network theory, this study aims at examining the relationships between innovation orientations (technological innovation and marketing innovation), external partnerships (technology partnership and market partnership) and start-ups’ performance. Using a sample of 132 low-carbon ventures located in Liaoning province, China, empirical results revealed that high levels of technological innovation and marketing innovation were positively related to start-ups’ performance. Meanwhile, there was no direct link between external partnerships and start-ups' performance. However, we found that external partnerships play moderating role that may alter the performance implications of innovation orientations. Our research findings provide several managerial implications for market practice and policy-makers.

Journal

Journal of Cleaner ProductionElsevier

Published: Sep 1, 2018

References

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