•To increase take-up of health insurance, 20 randomized experiments are implemented.•Providing information or small subsidies do not increase take-up.•A full subsidy increases take-up to 45% (0% after one year).•Presenting information to social networks without any subsidies is more promising.•It increases trust in the product, and take-up (12%, 7% after one year).
World Development – Elsevier
Published: Jan 1, 2018
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