Importance-satisfaction analysis for marine-park hinterlands: A Western Australian case study

Importance-satisfaction analysis for marine-park hinterlands: A Western Australian case study Tourist use of national and marine parks continues to increase worldwide. Effective management depends on being able to evaluate the quality of visitors’ experiences, as well as protecting the natural environment. In tourism management, importance-performance analysis (IPA) has been used as part of quality management. It has recently been applied to national park management. This paper re-conceptualises this analysis to one of importance satisfaction, enabling a focus on the quality of experience. Two methods, importance-performance analysis and service quality gap, were modified and applied in the hinterland of Swan Estuary Marine Park in Western Australia. Both provided data useful for evaluating satisfaction, with the choice of method depending on the end user's resources and requirements as well as cognisance of each method's limitations. For most of the Marine Park attributes, satisfaction exceeded importance and hence no management attention is needed. Exceptions were the condition of the Swan River and associated footpaths, and the presence of litter and wildlife. For these, satisfaction was lower than importance, suggesting management attention is needed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Management Elsevier

Importance-satisfaction analysis for marine-park hinterlands: A Western Australian case study

Tourism Management, Volume 28 (3) – Jun 1, 2007

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Publisher
Elsevier
Copyright
Copyright © 2006 Elsevier Ltd
ISSN
0261-5177
DOI
10.1016/j.tourman.2006.05.007
Publisher site
See Article on Publisher Site

Abstract

Tourist use of national and marine parks continues to increase worldwide. Effective management depends on being able to evaluate the quality of visitors’ experiences, as well as protecting the natural environment. In tourism management, importance-performance analysis (IPA) has been used as part of quality management. It has recently been applied to national park management. This paper re-conceptualises this analysis to one of importance satisfaction, enabling a focus on the quality of experience. Two methods, importance-performance analysis and service quality gap, were modified and applied in the hinterland of Swan Estuary Marine Park in Western Australia. Both provided data useful for evaluating satisfaction, with the choice of method depending on the end user's resources and requirements as well as cognisance of each method's limitations. For most of the Marine Park attributes, satisfaction exceeded importance and hence no management attention is needed. Exceptions were the condition of the Swan River and associated footpaths, and the presence of litter and wildlife. For these, satisfaction was lower than importance, suggesting management attention is needed.

Journal

Tourism ManagementElsevier

Published: Jun 1, 2007

References

  • Revisiting importance-performance analysis
    Oh, H.
  • Influence of social, biophysical, and managerial conditions on tourism experiences within the Great Barrier Reef World Heritage Area
    Shafer, C.S.; Inglis, G.J.

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