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to describe some of the reasons to the needs of cultural measurement at the individual level, especially its application in the study tourists‟ behaviors. Keywords: Hofstede ‟ s cultural dimensions , individual ...
. This study questions the degree to which cultural differences impact upon buyer‐seller relations for seven key dimensions using Hofstede's indices of culture . Via two stages of data collection using two ...
of Hofstede ‟ s dimensions . By collecting data from one Eastern-European culture , the Czech Republic, and one Eastern culture , Japan, this study has re-examined Hofstede ‟ s (1984; 2001) cultural dimensions ...
AbstractThe aim of this article was to identify the cause of the negative attitude of Slovak population towards visitors by comparing the differences in national cultures on six primary Hofstede’s ...
), Hofstede’s model, which, compared to other culture models, seem to be quite precisely positioned, is most attractive to international marketing . As de Mooij (2004) states, his cultural dimensions provide ...
al. , 2008 ). Hofstede (1980) provided one of the seminal works of our time by developing a theory of culture based on four dimensions and devising a means of measuring cultural orientation ...
different meaning when both a marketing manager's context and market are global. The conceptualization of time by different cultures can yield significantly different meanings based upon a culture's SRP( s ...
and determine how to plan and organize in a specific international setting. Also, culture influences consumers’ behaviors on product use and purchasing, which in turn affects the marketing performance ...
for designers. Secondly, that cultural studies regarding some dimensions such as polychronism/monochronism, individualism/collectivism, from E. Hall and G. Hofstede can give revelant information, understandable ...
), that are localized in ways clearly consistent with Hall’s and Hofstede’s cultural analyses. At the same time, three of the studies show that the correlations found between culture and media use—as predicted ...
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