Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes

Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes Previous research on both hedonic and utilitarian shopping value has focused much effort on the antecedents of shopping value with very little emphasis on the outcomes of shopping value. This study investigates the complex interrelationships between satisfaction with the retailer, hedonic and utilitarian shopping value, and important retail outcomes. Both hedonic and utilitarian shopping values are found to influence key retail outcomes. The results also support predicted differences in the relative influence of hedonic and utilitarian shopping value. Hedonic and utilitarian shopping values are also found to moderate a number of relationships between satisfaction and retail outcomes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Research Elsevier

Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes

Loading next page...
 
/lp/elsevier/hedonic-and-utilitarian-shopping-value-investigating-differential-wcYhofidAq
Publisher
Elsevier
Copyright
Copyright © 2006 Elsevier Inc.
ISSN
0148-2963
eISSN
1873-7978
DOI
10.1016/j.jbusres.2006.03.006
Publisher site
See Article on Publisher Site

Abstract

Previous research on both hedonic and utilitarian shopping value has focused much effort on the antecedents of shopping value with very little emphasis on the outcomes of shopping value. This study investigates the complex interrelationships between satisfaction with the retailer, hedonic and utilitarian shopping value, and important retail outcomes. Both hedonic and utilitarian shopping values are found to influence key retail outcomes. The results also support predicted differences in the relative influence of hedonic and utilitarian shopping value. Hedonic and utilitarian shopping values are also found to moderate a number of relationships between satisfaction and retail outcomes.

Journal

Journal of Business ResearchElsevier

Published: Sep 1, 2006

References

  • Atmospheric affect as a tool for creating value and gaining share of customer
    Babin, B.J.; Attaway, J.S.
  • Good and bad shopping vibes: spending and patronage satisfaction
    Babin, B.J.; Darden, W.R.
  • Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea
    Babin, B.J.; Lee, Y.; Kim, E.; Griffin, M.
  • Defining and measuring recreational shopper identity
    Guiry, M.; Magi, A.W.; Lutz, R.J.
  • Employee performance cues in a hotel service environment: influence on perceived service quality, value, word of mouth intentions
    Hartline, M.D.; Jones, KC.
  • The motivation to work
    Herzberg, F.; Mausner, B.; Snydermann, B.B.
  • Probability and mode of acquisition effects on choices between hedonic and utilitarian options
    O'Curry, S.; Strahilevitz, M.
  • Attribute beliefs and spending as antecedents to shopping value
    Stoel, L.; Wickliffe, V.; Lee, K.H.
  • Customer satisfaction: a meta-analysis of the empirical evidence
    Szymanski, D.M.; Henard, D.H.
  • What makes mavens tick? Exploring the motives of market mavens' initiation of information diffusion
    Walsh, G.; Gwinner, K.P.; Swanson, S.R.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off