Health-related determinants of organic food consumption in The Netherlands

Health-related determinants of organic food consumption in The Netherlands Health-related determinants of organic food consumption in a sample of customers of health and natural food stores were compared to those in a nationwide representative household sample. Organic food buyers considered themselves more responsible for their own health and were more likely to undertake preventive health action than the general population. Wholesomeness, absence of chemicals, environment friendliness, and a better taste were the primary reasons to buy organic foods. The customers of health and natural food stores found appearance, ease of preparation, and fitness for slimming less important than the nationwide sample. Stepwise discriminant analyses showed that buyer groups were distinguished best on the basis of education, body mass index, scores on the Health Locus of Control scales, or interest in vegetarianism and naturopathy. The differences between buyers and non-buyers on a multitude of measures suggest that organic food consumption is part of a way of life. It results from an ideology, connected to a particular value system, that affects personality measures, attitudes, and consumption behavior. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Food Quality and Preference Elsevier

Health-related determinants of organic food consumption in The Netherlands

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Publisher
Elsevier
Copyright
Copyright © 1998 Elsevier Ltd
ISSN
0950-3293
D.O.I.
10.1016/S0950-3293(97)00044-X
Publisher site
See Article on Publisher Site

Abstract

Health-related determinants of organic food consumption in a sample of customers of health and natural food stores were compared to those in a nationwide representative household sample. Organic food buyers considered themselves more responsible for their own health and were more likely to undertake preventive health action than the general population. Wholesomeness, absence of chemicals, environment friendliness, and a better taste were the primary reasons to buy organic foods. The customers of health and natural food stores found appearance, ease of preparation, and fitness for slimming less important than the nationwide sample. Stepwise discriminant analyses showed that buyer groups were distinguished best on the basis of education, body mass index, scores on the Health Locus of Control scales, or interest in vegetarianism and naturopathy. The differences between buyers and non-buyers on a multitude of measures suggest that organic food consumption is part of a way of life. It results from an ideology, connected to a particular value system, that affects personality measures, attitudes, and consumption behavior.

Journal

Food Quality and PreferenceElsevier

Published: May 1, 1998

References

  • Consumer preferences and attitudes towards organically grown produce
    Huang, C.L.
  • The demand for organically-grown produce
    Tregear, A.; Dent, J.B.; McGregor, M.J.
  • Environmental concern in consumer evaluation of food quality
    Wandel, M.; Bugge, A.

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