•Framing of environmental problems sets the stage for how the problems are assessed and addressed and whether people perceive that their views are included in the discourse.•Men are associated with business-science climate change frames and women with the ethical-justice climate change frames and this guides gender difference in the use of the frames.•People who use gender role-incongruent frames (men using ethical-justice frames and women using business-science frames) are likely to be perceived as gender deviants.•Perceived gender deviance discourages the use of gender-incongruent frame, especially among men.
Global Environmental Change – Elsevier
Published: Jan 1, 2018
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