The aim was to investigate socio-demographic characteristics, and attitudes to food and health of vegetarians, non -vegetarian consumers of meat substitutes, and meat consumers in the Netherlands. The sample used for this study (participants ≥18 years) was taken from the Dutch National Food Consumption Survey, 1997/1998. Vegetarians ( n =63) and consumers of meat substitutes ( n =39) had similar socio-demographic profiles: higher education levels, higher social economic status, smaller households, and more urbanised residential areas, compared to meat consumers ( n =4313). Attitudes to food were assessed by the food-related lifestyle instrument. We found that vegetarians ( n =32) had more positive attitudes towards importance of product information , speciality shops , health , novelty , ecological products , social event , and social relationships than meat consumers ( n =1638). The health consciousness scale, which was used to assess attitudes to health, supported earlier findings that vegetarians are more occupied by health. Food-related lifestyle and health attitudes of meat substitute consumers ( n =17) were predominantly in-between those from vegetarians and meat consumers. The outcome of this study suggests that in strategies to promote meat substitutes for non-vegetarian consumers, the focus should not only be on health and ecological aspects of foods.
Appetite – Elsevier
Published: Jun 1, 2004
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