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, Vietnam’s domestic market has remained one of the ideal markets in the global luxury fashion sector [6]. In spite of the impact of Covid-19, luxury fashion brands are increasingly entering to Vietnam ...
in creating consumer purchase intention for luxury brands [44]. Later, other researchers examined various factors determining Chinese consumers’ attitudes toward purchasing luxury fashion products. A total ...
variables (i.e., price, model changes) in an exploratory fashion . The explorative examination of market share effects confirms that luxury brands may suffer, while economy brands may benefit from component ...
experienced in recent years, estimated to be valued at about 5-7 per cent of the world trade. The luxury industry in Italy has been particularly hard hit and most brands nowadays are urgently looking for demand ...
of the “Influencer Roster”’, Digiday UK (5 January 2018) accessed 10 May 2018. 33 Brands owned by LVMH include Dior, Fendi, Givenchy, Louis ...
, in particular with items such as handbags.32 Handbag lines developed by luxury brands are fashionable goods that, unlike garments, do not require manufacturing in a large variety of sizes or fittings for actual ...
as academics entertain the purposes of IP law and its application today and as practitioners advise brands , creatives and inventors on the best ways to protect, monetize and market their designs, inventions ...
on the perceived value of luxury fashion brands (Li et al., 2012) [34], or the difference analysis of the perceived value between luxury and mass fashion brands (Lloyd & Luk, 2010) [35]. In recent years ...
its characteristics into five categories, namely: entertainment, interaction, fashion , customisation, and WOM, which are then applied to luxury brands . Subsequently, previous works led to this research ...
of a fashion house’s look. Therefore, there has in recent times been considerable emphasis on obtaining trade mark rights in ‘typical’ aspects of a certain brand’s designs—repeated elements that perform ...
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