1 Introduction</h5> A couple of days after Facebook founder Mark Zuckerberg had introduced the latest Facebook novelty in April 2013, Andy Borowitz from The New Yorker acerbically commented the event with the words “Facebook unveils new waste of time” ( Borowitz, 2013 ). A similar position is taken by a ZDNet contributor, who referred to the new software as “another unnecessary distraction from what you should be doing” ( Hess, 2013 ). Are these commentaries merely humorous presentations of personal opinions, or is there a deeper truth to them? More than one billion active Facebook users ( Facebook, 2013 ) suggest that even if there is some truth to this notion, not many people are aware of it.</P>In fact, Facebook is the world’s most popular online social network ( Nielsen, 2012 ). With the emergence and the success of such networks, a significant part of people’s social life has relocated to an online context. As a result, Facebook is an increasingly researched setting in psychology with regard to user demographics, motives that encourage Facebook use, or the activities people engage in (for a review, see Wilson, Gosling, & Graham, 2012 ). Note that only around 9% of users’
Computers in Human Behavior – Elsevier
Published: Jun 1, 2014
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