Exploring the factors associated with Web site success in the context of electronic commerce

Exploring the factors associated with Web site success in the context of electronic commerce Web sites are being widely deployed commercially. As the widespread use and dependency on Web technology increases, so does the need to assess factors associated with Web site success. The objective is to explore these factors in the context of electronic commerce (EC). The research framework was derived from information systems and marketing literature. Webmasters from Fortune 1000 companies were used as the target group for a survey. Four factors that are critical to Web site success in EC were identified: (1) information and service quality, (2) system use, (3) playfulness, and (4) system design quality. An analysis of the data provides valuable managerial implications for Web site success in the context of electronic commerce. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information & Management Elsevier

Exploring the factors associated with Web site success in the context of electronic commerce

Information & Management, Volume 38 (1) – Oct 1, 2000

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Publisher
Elsevier
Copyright
Copyright © 2000 Elsevier Science B.V.
ISSN
0378-7206
DOI
10.1016/S0378-7206(00)00049-5
Publisher site
See Article on Publisher Site

Abstract

Web sites are being widely deployed commercially. As the widespread use and dependency on Web technology increases, so does the need to assess factors associated with Web site success. The objective is to explore these factors in the context of electronic commerce (EC). The research framework was derived from information systems and marketing literature. Webmasters from Fortune 1000 companies were used as the target group for a survey. Four factors that are critical to Web site success in EC were identified: (1) information and service quality, (2) system use, (3) playfulness, and (4) system design quality. An analysis of the data provides valuable managerial implications for Web site success in the context of electronic commerce.

Journal

Information & ManagementElsevier

Published: Oct 1, 2000

References

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