Experience-involvement, memorability and authenticity: The service provider's effect on tourist experience

Experience-involvement, memorability and authenticity: The service provider's effect on tourist... The purpose of the research was to investigate how service providers can enhance memorable and authentic tourist experiences in on-site conditions, in the context of sightseeing tours. Based on scale development, the experience-involvement construct is introduced to measure on-site tourist experience. The role of on-site experience as a predictor of memorable and authentic experiences was emphasized and empirically tested, and four dimensions of on-site tourist experience were identified: emotional, mental, flow-like and social experience-involvement. PLS-SEM revealed that interactive service elements and customization have a significant effect on on-site, memorable and authentic tourist experience formation, however, organizational service elements (e.g. physical environment, comfort) do not. The findings not only contribute to the body of knowledge on tourist experience formation with potential managerial implications, but fuel the emerging academic and industry discussion about the differences between services generating satisfaction (only) and those leading to memorability. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Management Elsevier

Experience-involvement, memorability and authenticity: The service provider's effect on tourist experience

Loading next page...
 
/lp/elsevier/experience-involvement-memorability-and-authenticity-the-service-9u1SEmbxyv
Publisher
Elsevier
Copyright
Copyright © 2018 Elsevier Ltd
ISSN
0261-5177
D.O.I.
10.1016/j.tourman.2017.12.013
Publisher site
See Article on Publisher Site

Abstract

The purpose of the research was to investigate how service providers can enhance memorable and authentic tourist experiences in on-site conditions, in the context of sightseeing tours. Based on scale development, the experience-involvement construct is introduced to measure on-site tourist experience. The role of on-site experience as a predictor of memorable and authentic experiences was emphasized and empirically tested, and four dimensions of on-site tourist experience were identified: emotional, mental, flow-like and social experience-involvement. PLS-SEM revealed that interactive service elements and customization have a significant effect on on-site, memorable and authentic tourist experience formation, however, organizational service elements (e.g. physical environment, comfort) do not. The findings not only contribute to the body of knowledge on tourist experience formation with potential managerial implications, but fuel the emerging academic and industry discussion about the differences between services generating satisfaction (only) and those leading to memorability.

Journal

Tourism ManagementElsevier

Published: Aug 1, 2018

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 12 million articles from more than
10,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Unlimited reading

Read as many articles as you need. Full articles with original layout, charts and figures. Read online, from anywhere.

Stay up to date

Keep up with your field with Personalized Recommendations and Follow Journals to get automatic updates.

Organize your research

It’s easy to organize your research with our built-in tools.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

Monthly Plan

  • Read unlimited articles
  • Personalized recommendations
  • No expiration
  • Print 20 pages per month
  • 20% off on PDF purchases
  • Organize your research
  • Get updates on your journals and topic searches

$49/month

Start Free Trial

14-day Free Trial

Best Deal — 39% off

Annual Plan

  • All the features of the Professional Plan, but for 39% off!
  • Billed annually
  • No expiration
  • For the normal price of 10 articles elsewhere, you get one full year of unlimited access to articles.

$588

$360/year

billed annually
Start Free Trial

14-day Free Trial