Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA

Examining the influence of corporate website favorability on corporate image and corporate... This study uses the attribution and signaling theory perspective to scrutinize the key impacts of the determinants of corporate website favorability. In addition, this paper examines the main influences of satisfaction and attractiveness on corporate image and reputation, observes the role that the demographics of consumers (gender and age) play in such relationships, and proposes a research model along with research tenets. To examine these tenets, the conceptual framework was empirically evaluated through the perceptions of 563 consumers toward the financial setting in Russia (563). This study employs complexity theory, which integrates the principle of equifinality. To examine the data, this research employs fuzzy set qualitative comparative analysis (fsQCA) and confirmatory factor analysis (CFA). Additionally, this study makes a managerial contribution to the understanding of marketing and communication managers and website designers regarding the associations among corporate website favorability, its antecedents, and its consequences. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Research Elsevier

Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA

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Publisher
Elsevier
Copyright
Copyright © 2018 Elsevier Inc.
ISSN
0148-2963
eISSN
1873-7978
D.O.I.
10.1016/j.jbusres.2018.01.036
Publisher site
See Article on Publisher Site

Abstract

This study uses the attribution and signaling theory perspective to scrutinize the key impacts of the determinants of corporate website favorability. In addition, this paper examines the main influences of satisfaction and attractiveness on corporate image and reputation, observes the role that the demographics of consumers (gender and age) play in such relationships, and proposes a research model along with research tenets. To examine these tenets, the conceptual framework was empirically evaluated through the perceptions of 563 consumers toward the financial setting in Russia (563). This study employs complexity theory, which integrates the principle of equifinality. To examine the data, this research employs fuzzy set qualitative comparative analysis (fsQCA) and confirmatory factor analysis (CFA). Additionally, this study makes a managerial contribution to the understanding of marketing and communication managers and website designers regarding the associations among corporate website favorability, its antecedents, and its consequences.

Journal

Journal of Business ResearchElsevier

Published: Aug 1, 2018

References

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