•Different wine sensory profiles trigger different emotional responses in consumers.•EsSense25 was able to capture differences in emotional response elicited by wines.•The sensory profile of Rosé wine was more similar to white wines than to red wines.•The emotional profile of Rosé wine was more similar to red wines than to white wines.•The gender and age of consumers played a significant role in wine differentiation.
Food Quality and Preference – Elsevier
Published: Jun 1, 2018
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