Effects of spatial colors on guests’ perceptions of a hotel room

Effects of spatial colors on guests’ perceptions of a hotel room •There was a strong relation between wall hue and the arousal level. The results indicated red hotel rooms were associated with the highest arousal levels among participants.•Blue hotel rooms were viewed as more pleasant than the red ones.•Individual color preference was found to have an important impact on the perception of the hotel rooms.•The study was among few that adopted virtual reality techniques to provide a deep emersion of the participants in the manipulated hotel room’s design settings. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Hospitality Management Elsevier

Effects of spatial colors on guests’ perceptions of a hotel room

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Publisher
Elsevier
Copyright
Copyright © 2017 Elsevier Ltd
ISSN
0278-4319
D.O.I.
10.1016/j.ijhm.2017.10.025
Publisher site
See Article on Publisher Site

Abstract

•There was a strong relation between wall hue and the arousal level. The results indicated red hotel rooms were associated with the highest arousal levels among participants.•Blue hotel rooms were viewed as more pleasant than the red ones.•Individual color preference was found to have an important impact on the perception of the hotel rooms.•The study was among few that adopted virtual reality techniques to provide a deep emersion of the participants in the manipulated hotel room’s design settings.

Journal

International Journal of Hospitality ManagementElsevier

Published: Mar 1, 2018

References

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