Determinants of customer acceptance of multi-service network: An implication for IP-based technologies

Determinants of customer acceptance of multi-service network: An implication for IP-based... Using a modified TAM as a conceptual framework and SEM for analysis, we determined the factors influencing the adoption of Internet Protocol Television by surveying 320 consumers. The modifications involved new constructs that incorporated user-perceived control and security in the model. The perceived quality of the content and system were found to have a significant effect on perceived usefulness and perceived playfulness. In addition, perceived control was found to have a significant effect on both extrinsic and intrinsic motivation. A significant relationship was also found between consumer-perceived security and intention. Also consumers regarded price as a main driver for switching TV services. We discuss the significance of this observation in the context of the emerging trend of technology convergence and importance in acquiring customer preference and other strategies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information & Management Elsevier

Determinants of customer acceptance of multi-service network: An implication for IP-based technologies

Information & Management, Volume 46 (1) – Jan 1, 2009

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Publisher
Elsevier
Copyright
Copyright © 2008 Elsevier B.V.
ISSN
0378-7206
DOI
10.1016/j.im.2008.05.004
Publisher site
See Article on Publisher Site

Abstract

Using a modified TAM as a conceptual framework and SEM for analysis, we determined the factors influencing the adoption of Internet Protocol Television by surveying 320 consumers. The modifications involved new constructs that incorporated user-perceived control and security in the model. The perceived quality of the content and system were found to have a significant effect on perceived usefulness and perceived playfulness. In addition, perceived control was found to have a significant effect on both extrinsic and intrinsic motivation. A significant relationship was also found between consumer-perceived security and intention. Also consumers regarded price as a main driver for switching TV services. We discuss the significance of this observation in the context of the emerging trend of technology convergence and importance in acquiring customer preference and other strategies.

Journal

Information & ManagementElsevier

Published: Jan 1, 2009

References

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