Critical success factors for wine tourism regions: a demand analysis

Critical success factors for wine tourism regions: a demand analysis Exploratory research was undertaken to examine the level and characteristics of demand for long-distance wine tourism among wine consumers located far from wine regions. In this paper specific attention is given to the importance attached by wine consumers to various destination and trip attributes when deciding upon a wine tourism experience. A convenience sample of 161 wine consumers in Calgary, Canada, provided data for a factor analysis that reveals the core wine-related features, in relationship to general destination appeal and cultural products. It was determined that highly motivated, long-distance wine tourists prefer destinations offering a wide range of cultural and outdoor attractions. These preferences are compared to previous studies of critical success factors according to wine and tourism-industry personnel, and to the general literature on wine and food tourism. Implications are drawn for wine tourism theory, and practical implications are drawn for the development and marketing of wine tourism destinations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Management Elsevier

Critical success factors for wine tourism regions: a demand analysis

Tourism Management, Volume 27 (1) – Feb 1, 2006

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Publisher
Elsevier
Copyright
Copyright © 2004 Elsevier Ltd
ISSN
0261-5177
DOI
10.1016/j.tourman.2004.08.002
Publisher site
See Article on Publisher Site

Abstract

Exploratory research was undertaken to examine the level and characteristics of demand for long-distance wine tourism among wine consumers located far from wine regions. In this paper specific attention is given to the importance attached by wine consumers to various destination and trip attributes when deciding upon a wine tourism experience. A convenience sample of 161 wine consumers in Calgary, Canada, provided data for a factor analysis that reveals the core wine-related features, in relationship to general destination appeal and cultural products. It was determined that highly motivated, long-distance wine tourists prefer destinations offering a wide range of cultural and outdoor attractions. These preferences are compared to previous studies of critical success factors according to wine and tourism-industry personnel, and to the general literature on wine and food tourism. Implications are drawn for wine tourism theory, and practical implications are drawn for the development and marketing of wine tourism destinations.

Journal

Tourism ManagementElsevier

Published: Feb 1, 2006

References

  • South African wine routes
    Bruwer, J.
  • Critical success factors for wine tourism
    Getz, D.; Dowling, R.; Carlsen, J.; Anderson, D.
  • Service quality at the cellar door
    O’Neill, M.; Charters, S.

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