Consumer choice of broiler meat: The effects of country of origin and production methods

Consumer choice of broiler meat: The effects of country of origin and production methods An increasing interest and concern among consumers in the ways in which food is produced has led to a need for differentiation in production methods in directions valued by consumers. In this study we used a choice experiment to analyse the importance of the production method, such as organic production and methods emphasising animal welfare or consumer health, and country of origin on the selection of broiler meat by Finnish consumers. The results revealed very strong positive perceptions of domestically produced broiler products. The effect of production method was significant but minor. Emphasising animal welfare in production particularly increased the probability of consumer choice. We also tested the effect of providing production information either in labels or verbally, and found that well-established labels have positive impacts whereas non-familiar labels may be counter-productive. Latent class analysis revealed the heterogeneity of consumer preferences, but did not facilitate the profiling of consumer groups based on socioeconomic data. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Food Quality and Preference Elsevier

Consumer choice of broiler meat: The effects of country of origin and production methods

Loading next page...
 
/lp/elsevier/consumer-choice-of-broiler-meat-the-effects-of-country-of-origin-and-0pGxhrE53t
Publisher site
See Article on Publisher Site

Abstract

An increasing interest and concern among consumers in the ways in which food is produced has led to a need for differentiation in production methods in directions valued by consumers. In this study we used a choice experiment to analyse the importance of the production method, such as organic production and methods emphasising animal welfare or consumer health, and country of origin on the selection of broiler meat by Finnish consumers. The results revealed very strong positive perceptions of domestically produced broiler products. The effect of production method was significant but minor. Emphasising animal welfare in production particularly increased the probability of consumer choice. We also tested the effect of providing production information either in labels or verbally, and found that well-established labels have positive impacts whereas non-familiar labels may be counter-productive. Latent class analysis revealed the heterogeneity of consumer preferences, but did not facilitate the profiling of consumer groups based on socioeconomic data.

Journal

Food Quality and PreferenceElsevier

Published: Jul 1, 2010

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off