An investigation into the antecedents of prepurchase online search

An investigation into the antecedents of prepurchase online search This study investigates what influences consumers' extent of online search (i.e., the number of relevant web stores visited) before a purchase. A dataset containing website visitation and transaction activities from a panel of US consumers is used to test the hypotheses developed in the study. The results indicate a diminishing effect of competitive density on the extent of search, and the use of advanced information technologies induces more searches. Consumers also search more for experience products than for search products in contrast to the prediction in the nonelectronic market. Furthermore, online purchase experience increases, while product-specific experience reduces, prepurchase search. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information & Management Elsevier

An investigation into the antecedents of prepurchase online search

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Publisher
Elsevier
Copyright
Copyright © 2017 Elsevier B.V.
ISSN
0378-7206
D.O.I.
10.1016/j.im.2017.08.001
Publisher site
See Article on Publisher Site

Abstract

This study investigates what influences consumers' extent of online search (i.e., the number of relevant web stores visited) before a purchase. A dataset containing website visitation and transaction activities from a panel of US consumers is used to test the hypotheses developed in the study. The results indicate a diminishing effect of competitive density on the extent of search, and the use of advanced information technologies induces more searches. Consumers also search more for experience products than for search products in contrast to the prediction in the nonelectronic market. Furthermore, online purchase experience increases, while product-specific experience reduces, prepurchase search.

Journal

Information & ManagementElsevier

Published: Apr 1, 2018

References

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