An eye-tracking study of how color coding affects multimedia learning

An eye-tracking study of how color coding affects multimedia learning Color coding has been proposed to promote more effective learning. However, insufficient evidence currently exists to show how color coding leads to better learning. The goal of this study was to investigate the underlying cause of the color coding effect by utilizing eye movement data. Fifty-two participants studied either a color-coded or conventional format of multimedia instruction. Eye movement data were collected during the study. The results indicate that color coding increased retention and transfer performance. Enhancement of learning by color coding was due to efficiency of locating corresponding information between illustration and text. Color coding also attracted attention of learners to perceptually salient information. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Computers & Education Elsevier

An eye-tracking study of how color coding affects multimedia learning

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Publisher
Elsevier
Copyright
Copyright © 2009 Elsevier Ltd
ISSN
0360-1315
eISSN
1873-782X
DOI
10.1016/j.compedu.2009.03.002
Publisher site
See Article on Publisher Site

Abstract

Color coding has been proposed to promote more effective learning. However, insufficient evidence currently exists to show how color coding leads to better learning. The goal of this study was to investigate the underlying cause of the color coding effect by utilizing eye movement data. Fifty-two participants studied either a color-coded or conventional format of multimedia instruction. Eye movement data were collected during the study. The results indicate that color coding increased retention and transfer performance. Enhancement of learning by color coding was due to efficiency of locating corresponding information between illustration and text. Color coding also attracted attention of learners to perceptually salient information.

Journal

Computers & EducationElsevier

Published: Sep 1, 2009

References

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