Internet adoption by small business is important to the generation of critical mass for Internet commerce – governments in the G8 countries are setting up initiatives to ensure that small businesses adopt Internet commerce. This paper reports of a qualitative study into why small businesses are online. The study found that the small business Internet commerce (SBIC) phenomenon is still in its infancy, although small businesses are finding e-mail useful for business communication and document transfer; the perception of long-term benefits and potential business opportunities is what is driving SBIC; at present, the uptake of Internet-based financial transactions is still slow; there is almost no integration between the Internet and internal applications; and, finally, that SBIC seems likely to continue to expand in this sector of market only if small firms actually experience tangible benefits in the future.
Information & Management – Elsevier
Published: Jan 4, 1999
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