An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models

An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory... Today, in addition to traditional mobile services, there are new ones already being used, thanks to the advances in 3G-related technologies. Our work contributed to the emerging body of research by integrating TAM and Diffusion Theory. Based on a sample of 542 Dutch consumers, we found that traditional antecedents of behavioral intention, ease of use and perceived usefulness, can be linked to diffusion-related variables, such as social influence and perceived benefits (flexibility and status). http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information & Management Elsevier

An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models

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Publisher
Elsevier
Copyright
Copyright © 2008 Elsevier B.V.
ISSN
0378-7206
DOI
10.1016/j.im.2008.05.001
Publisher site
See Article on Publisher Site

Abstract

Today, in addition to traditional mobile services, there are new ones already being used, thanks to the advances in 3G-related technologies. Our work contributed to the emerging body of research by integrating TAM and Diffusion Theory. Based on a sample of 542 Dutch consumers, we found that traditional antecedents of behavioral intention, ease of use and perceived usefulness, can be linked to diffusion-related variables, such as social influence and perceived benefits (flexibility and status).

Journal

Information & ManagementElsevier

Published: Sep 1, 2008

References

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