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Knocking at the door of cinematic artifice: Dolby Atmos , challenges and opportunities

Knocking at the door of cinematic artifice: Dolby Atmos , challenges and opportunities This article explores the significance of Dolby's `new innovation in sound cinema', Dolby Atmos. Introduced as a `cinema audio platform', Atmos has been heralded by both Dolby and content creators as a highly significant development in the emerging field of immersive cinema technologies, promising to provide audiences with a `completely new listening experience'. In the article, Atmos is first framed as a historical evolution from Dolby's previous sound systems, then outlined in the way it functions and it deviates from established audio cinema technologies. Finally, the article outlines the significant opportunities and challenges the system presents to all cinema constituencies, from studios to filmmakers and from exhibitors to audiences. In particular, the article identifies key questions concerning the role Atmos is likely to play in redefining the way filmmakers structure their approach to the relationship between sound and image. The article is intended primarily to a) stimulate thinking and further work on the ways in which Atmos could help generate greater collaboration at a production level and b) suggest how scholars KEYWORDS Atmos brave cinema design Dolby immersive sound The New Soundtrack 3.2 (2013): 107­121 DOI: 10.3366/sound.2013.0041 # Edinburgh University Press www.euppublishing.com/SOUND 1. See for instance Scott, Tom http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The New Soundtrack Edinburgh University Press

Knocking at the door of cinematic artifice: Dolby Atmos , challenges and opportunities

Sergi, Gianluca
The New Soundtrack , Volume 3 (2): 107 – Sep 1, 2013
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Publisher
Edinburgh University Press
Copyright
© Edinburgh University Press
Subject
Articles; Film, Media and Cultural Studies
ISSN
2042-8855
eISSN
2042-8863
DOI
10.3366/sound.2013.0041
Publisher site
See Article on Publisher Site

Abstract

This article explores the significance of Dolby's `new innovation in sound cinema', Dolby Atmos. Introduced as a `cinema audio platform', Atmos has been heralded by both Dolby and content creators as a highly significant development in the emerging field of immersive cinema technologies, promising to provide audiences with a `completely new listening experience'. In the article, Atmos is first framed as a historical evolution from Dolby's previous sound systems, then outlined in the way it functions and it deviates from established audio cinema technologies. Finally, the article outlines the significant opportunities and challenges the system presents to all cinema constituencies, from studios to filmmakers and from exhibitors to audiences. In particular, the article identifies key questions concerning the role Atmos is likely to play in redefining the way filmmakers structure their approach to the relationship between sound and image. The article is intended primarily to a) stimulate thinking and further work on the ways in which Atmos could help generate greater collaboration at a production level and b) suggest how scholars KEYWORDS Atmos brave cinema design Dolby immersive sound The New Soundtrack 3.2 (2013): 107­121 DOI: 10.3366/sound.2013.0041 # Edinburgh University Press www.euppublishing.com/SOUND 1. See for instance Scott, Tom

Journal

The New Soundtrack – Edinburgh University Press

Published: Sep 1, 2013

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