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Anointing Through the Screen: Neo-Pentecostalism and Televised Christianity in Ghana

Anointing Through the Screen: Neo-Pentecostalism and Televised Christianity in Ghana J. KWABENA ASAMOAH-GYADU In an editorial of the Journal of Religion in Africa that featured articles on ‘Pentecostalism in Africa’, David Maxwell observed that, ‘what is new about African Pentecostalism is its recent growth, enormous vitality and its appropriation of the electronic media to the point that this has become part of Pentecostal self-definition’ (Maxwell, 1998: 255). Pentecostalism, because of its easy adaptability and oral theological forms, enjoys massive followings and great visibility in Africa. This process has within the last two decades been facilitated tremendously by the movement’s extensive appropriations of modern mass media technologies. For example Ghana, which is the immediate geographical context for this article, has four television stations. There is the government owned Ghana Television (GTV) established in the 1960s, and three others – TV3, Metro TV, and TV Africa – which all came into being after the liberalisation of the airwaves by the government in 1992. All four TV stations, as well as many FM radio stations that have been established throughout the country, give substantial space to mass mediated religion, particularly Christianity which commands the allegiance of 62% of a population of almost twenty million people. In terms of Christian presence, Ghana http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Studies in World Christianity Edinburgh University Press

Anointing Through the Screen: Neo-Pentecostalism and Televised Christianity in Ghana

Asamoah-Gyadu, J. Kwabena
Studies in World Christianity , Volume 11 (1): 9 – Apr 1, 2005
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Publisher
Edinburgh University Press
Copyright
© Edinburgh University Press
ISSN
1354-9901
eISSN
1750-0230
DOI
10.3366/swc.2005.11.1.9
Publisher site
See Article on Publisher Site

Abstract

J. KWABENA ASAMOAH-GYADU In an editorial of the Journal of Religion in Africa that featured articles on ‘Pentecostalism in Africa’, David Maxwell observed that, ‘what is new about African Pentecostalism is its recent growth, enormous vitality and its appropriation of the electronic media to the point that this has become part of Pentecostal self-definition’ (Maxwell, 1998: 255). Pentecostalism, because of its easy adaptability and oral theological forms, enjoys massive followings and great visibility in Africa. This process has within the last two decades been facilitated tremendously by the movement’s extensive appropriations of modern mass media technologies. For example Ghana, which is the immediate geographical context for this article, has four television stations. There is the government owned Ghana Television (GTV) established in the 1960s, and three others – TV3, Metro TV, and TV Africa – which all came into being after the liberalisation of the airwaves by the government in 1992. All four TV stations, as well as many FM radio stations that have been established throughout the country, give substantial space to mass mediated religion, particularly Christianity which commands the allegiance of 62% of a population of almost twenty million people. In terms of Christian presence, Ghana

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Studies in World Christianity – Edinburgh University Press

Published: Apr 1, 2005

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