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Things That Speak: Peirce, Benjamin, and the Kinesthetics of Commodity Advertisement in Japanese Women's Magazines, 1900 to the 1930s

Things That Speak: Peirce, Benjamin, and the Kinesthetics of Commodity Advertisement in Japanese... Commodity advertisements in Japanese women’s magazines published and circulated from the first decade of the 1900s through the 1930s, especially advertisements for feminine commodities like cosmetics, were new, modern forms of print media deeply imbricated in what was to become Japan’s Fordist political-economic and cultural formation of mass production and mass consumption that paralleled developments in the United States, Germany, and England.1 David Harvey persuasively demonstrates that Fordism positions 15:3 doi 10.1215/10679847-2007-004 Copyright 2007 by Duke University Press positions 15:3 Winter 2007 necessitated profound cultural transformations through which individual consumers were schooled in the habits, thoughts, and practices that would make them modern desiring consumer-subjects.2 The advent of modern technologies — from assembly lines, through mass transit and mass circulation magazines, to photography and radio — occasioned profound change in the mode of perceptual experience. Walter Benjamin identified shock as the quintessential perceptual experience of capitalist modernity, the corporeal and physiological response to, and shield from, the onslaught of sensory stimuli brought on by urban traffic, crowds, trains, intrusive commercial advertising, display and spectacle, heavy industrial plants, new mass media, and even the technologies of film and photography, all of which characterize the particularity of modern experience.3 Bypassing http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png positions asia critique Duke University Press

Things That Speak: Peirce, Benjamin, and the Kinesthetics of Commodity Advertisement in Japanese Women's Magazines, 1900 to the 1930s

Inoue, Miyako
positions asia critique , Volume 15 (3) – Dec 1, 2007
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Publisher
Duke University Press
Copyright
Copyright 2007 by Duke University Press
ISSN
1067-9847
eISSN
1527-8271
DOI
10.1215/10679847-2007-004
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Abstract

Commodity advertisements in Japanese women’s magazines published and circulated from the first decade of the 1900s through the 1930s, especially advertisements for feminine commodities like cosmetics, were new, modern forms of print media deeply imbricated in what was to become Japan’s Fordist political-economic and cultural formation of mass production and mass consumption that paralleled developments in the United States, Germany, and England.1 David Harvey persuasively demonstrates that Fordism positions 15:3 doi 10.1215/10679847-2007-004 Copyright 2007 by Duke University Press positions 15:3 Winter 2007 necessitated profound cultural transformations through which individual consumers were schooled in the habits, thoughts, and practices that would make them modern desiring consumer-subjects.2 The advent of modern technologies — from assembly lines, through mass transit and mass circulation magazines, to photography and radio — occasioned profound change in the mode of perceptual experience. Walter Benjamin identified shock as the quintessential perceptual experience of capitalist modernity, the corporeal and physiological response to, and shield from, the onslaught of sensory stimuli brought on by urban traffic, crowds, trains, intrusive commercial advertising, display and spectacle, heavy industrial plants, new mass media, and even the technologies of film and photography, all of which characterize the particularity of modern experience.3 Bypassing

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positions asia critique – Duke University Press

Published: Dec 1, 2007

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