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The Intimate Sphere: National Strategies of Mapping and Embodiment

GENRE XXXVI - FALL/WINTER 2003 - 251-270. COPYRIGHT © 2004 BY THE UNIVERSITY OF OKLAHOMA. ALL RIGHTS OF REPRODUCTION IN ANY FORM RESERVED. GENRE scales of perception of individual orientation in relation to cosmos and of smaller scales of belonging such as region and nationalized borders, and vision and embodiment. 2 The paradoxical lure of the globe icon appears in the familiar cartoon globe typically appearing on T-shirts and other ephemera, depicting the blue and green globe suspended in space with a big arrow pointing to an arbitrary point on its surface. The caption reads, "You are here." The image tropes the location-finding maps familiar from malls, parking lots, and other mass consumer locations. The humor of the cartoon rests on an ironic understanding of the paradoxical scope and limit of the globe as an orientation device for individuals. The distanced view from outside earth, on the one hand, suggests a god-like calm and control; on the other, it produces a disorienting anxiety pointed up by the bathetic offer of secure placement: you are here. The implicit epistemological approach is that earth is a shell to be covered or known from without (where h u m a n http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Genre: Forms of Discourse and Culture Duke University Press

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