Access the full text.
Sign up today, get DeepDyve free for 14 days.
D. Smythe (1977)
Communications: Blindspot of Western MarxismCtheory, 1
H. Vera, M. Foucault (1990)
The History of Sexuality, Volume 1: An Introduction
C. Fuchs (2013)
Digital Labour and Karl Marx
K. Marx
Capital: A Critique of Political Economy
David Bernans (2002)
Merely Economic? Surplus Extraction, Maldistribution, and MisrecognitionRethinking Marxism, 14
Wendell Bell, A. Toffler (1982)
The Third Wave.Social Forces, 61
M. Foucault, Michel Senellart, F. Ewald, A. Fontana, A. Davidson, Graham Burchell (2010)
The birth of biopolitics : lectures at the Collège de France, 1978-79
(2008)
New York: Vintage
J. Dean (2009)
Democracy and Other Neoliberal Fantasies: Communicative Capitalism and Left Politics
T. Mcgowan (2013)
Virtual freedom: The obfuscation and elucidation of the subject in cyberspacePsychoanalysis, Culture & Society, 18
G. Lovink (2012)
Networks Without a Cause: A Critique of Social Media
Tiziana Terranova (2004)
Network Culture: Politics for the Information AgeEuropean Journal of Communication, 20
J. Crary (2013)
24/7: Late Capitalism and the Ends of Sleep
S. Scott (2012)
Out of Time: desire in atemporal cinemaHistorical Journal of Film, Radio and Television, 32
T. Lemke (2002)
Foucault, Governmentality, and CritiqueRethinking Marxism, 14
S. Federici (2014)
From Commoning to Debt: Financialization, Microcredit, and the Changing Architecture of Capital AccumulationSouth Atlantic Quarterly, 113
D. Trottier (2013)
Identity Problems in the Facebook Era
J. Dean (2001)
Publicity's SecretPolitical Theory, 29
S. Žižek (1991)
For they know not what they do : enjoyment as a political factor
Michele Feher (2007)
Self-Appreciation; or, The Aspirations of Human CapitalPublic Culture, 21
D. Harvey (2010)
A Companion to Marx's Capital
Yuji Calvo (2013)
Blog Theory: Feedback and Capture in the Circuits of DriveNew Media & Society, 15
J. Read (2009)
A Genealogy of Homo-Economicus: Neoliberalism and the Production of SubjectivityFoucault Studies
M. Andrejevic (2012)
Estranged Free Labor
S. Žižek (1989)
The sublime object of ideology
B. Hogan (2010)
The Presentation of Self in the Age of Social Media: Distinguishing Performances and Exhibitions OnlineBulletin of Science, Technology & Society, 30
V. Mosco (1996)
political economy of communication
A. Dilts (2011)
From ‘Entrepreneur of the Self’ to ‘Care of the Self’: Neoliberal Governmentality and Foucault’s EthicsLabor: Human Capital eJournal
Matthew Flisfeder (2014)
Enjoying Social MediaAlgorithmic Desire
Alison Hearn (2010)
Structuring feeling: Web 2.0, online ranking and rating, and the digital 'reputation' economy
Nicole Cohen (2008)
The Valorization of Surveillance: Towards a Political Economy of Facebook, 22
V. Manzerolle (2010)
Mobilizing the audience commodity: Digital labour in a wireless world, 10
S. Žižek (1999)
The ticklish subject : the absent centre of political ontology
N. Dyer-Witheford (1999)
Cyber-Marx: Cycles and Circuits of Struggle in High Technology Capitalism
(2009)
Capitalist Realism: Is There No Alternative?
This article challenges the Foucauldian conception of the neoliberal subject by addressing self-promotion as a key feature of users' engagement with social media websites. The essay argues that the rational choice rhetoric of neoliberal entrepreneurialism involves a process of further objectivizing and reifying—rather than producing—the subject by increasingly commodifying the time spent outside of paid labor. The neoliberal idea of investing in one's human capital is compared to the Marxian category of the reproduction of labor-power, which, in the neoliberal context, is subdivided into the time spent on the promotion of the Self. Social media help to facilitate the latter by providing a material space for self-promotion and result in the expansion of working time into what Jonathan Crary calls “24/7 temporalities.” The arguments made here are aided by developing a neo-Lacanian conception—in opposition to the Foucauldian one—of neoliberal subjectivity. entrepreneurialism ideology reification social media subjectivity
South Atlantic Quarterly – Duke University Press
Published: Jul 1, 2015
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.