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Gendered Security/National Security: Political Branding and Population Racism

Gendered Security/National Security: Political Branding and Population Racism Drawing from theories of affect economies as well as discussion of biopolitical distributions of life and death, this essay explores the public mediation of gendered security and national security in terms of a political branding that circulates notions of safety, fear, and threat. The analysis works through three different media productions that intersect with contemporary concerns of governance and economy: an advertising spread for clothing, a magazine article about cyber labor in China, and billboard advertisements for storage services. Assessing these cases necessitates revisiting the relationship between subject identity and populations to which Michel Foucault pointed when conceptualizing biopolitics. We argue that in media productions of gender, race, and security, gender, rather than functioning to mark an identity, is disaggregated in the service of what we call a population racism. This population racism organizes and distributes populations as vulnerable to, or protected from, processes of securitization in governance and economy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Social Text Duke University Press

Gendered Security/National Security: Political Branding and Population Racism

Social Text , Volume 28 (4 105) – Dec 1, 2010

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Publisher
Duke University Press
Copyright
Duke University Press
ISSN
0164-2472
eISSN
1527-1951
DOI
10.1215/01642472-2010-010
Publisher site
See Article on Publisher Site

Abstract

Drawing from theories of affect economies as well as discussion of biopolitical distributions of life and death, this essay explores the public mediation of gendered security and national security in terms of a political branding that circulates notions of safety, fear, and threat. The analysis works through three different media productions that intersect with contemporary concerns of governance and economy: an advertising spread for clothing, a magazine article about cyber labor in China, and billboard advertisements for storage services. Assessing these cases necessitates revisiting the relationship between subject identity and populations to which Michel Foucault pointed when conceptualizing biopolitics. We argue that in media productions of gender, race, and security, gender, rather than functioning to mark an identity, is disaggregated in the service of what we call a population racism. This population racism organizes and distributes populations as vulnerable to, or protected from, processes of securitization in governance and economy.

Journal

Social TextDuke University Press

Published: Dec 1, 2010

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