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The Relation of Test Scores To Sales Criteria

The Relation of Test Scores To Sales Criteria Summary Information about 21 petroleum salesmen was used to determine the relation of certain test scores to three criteria of proficiency in selling. A sales quota criterion was more predictable than ratings. Tests which gave significant differences between high‐ and low‐producing salesmen were the Otis Test of Mental Ability, four scales of the Bernreuter Personality Inventory, Tact and Diplomacy of the Moss‐Hunt Social Intelligence Test, and the Sales Manager scale of the Strong Interest Test. The scales of the Washburne S‐A Inventory did not differentiate between either the production or the ratings of salesmen. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Personnel Psychology Wiley

The Relation of Test Scores To Sales Criteria

Personnel Psychology , Volume 13 (1) – Mar 1, 1960

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Publisher
Wiley
Copyright
Copyright © 1960 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0031-5826
eISSN
1744-6570
DOI
10.1111/j.1744-6570.1960.tb01518.x
Publisher site
See Article on Publisher Site

Abstract

Summary Information about 21 petroleum salesmen was used to determine the relation of certain test scores to three criteria of proficiency in selling. A sales quota criterion was more predictable than ratings. Tests which gave significant differences between high‐ and low‐producing salesmen were the Otis Test of Mental Ability, four scales of the Bernreuter Personality Inventory, Tact and Diplomacy of the Moss‐Hunt Social Intelligence Test, and the Sales Manager scale of the Strong Interest Test. The scales of the Washburne S‐A Inventory did not differentiate between either the production or the ratings of salesmen.

Journal

Personnel PsychologyWiley

Published: Mar 1, 1960

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