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Achieving Higher Seat Belt Usage: The Role of Habit in Bridging the Attitude‐Behavior Gap

Achieving Higher Seat Belt Usage: The Role of Habit in Bridging the Attitude‐Behavior Gap The Triandis (1977, 1980) model of habit is applied in an investigation of attitude‐behavior discrepancy for seat belt use behavior. Habit is conceptualized as automated response, and the measure employed here is shown to be discriminated from measures of intentions and behavior. A case is also made for a distinction between pro‐intentional and counter‐intentional habits. Data from a random sample of 197 adult respondents show that the two habits (a) are distinct; (b) operate differently, that is, use habit has a main effect whereas nonuse habit interacts with attitude/intentions; and (c) explain belt use behavior nonredundantly with intention and attitude (e.g., their addition to attitude raises R2 from 38.8% to 62.9%). Theoretical implications for understanding habit processes and programmatic directions for increasing the belt usage are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Applied Social Psychology Wiley

Achieving Higher Seat Belt Usage: The Role of Habit in Bridging the Attitude‐Behavior Gap

Journal of Applied Social Psychology , Volume 18 (12) – Sep 1, 1988

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References (26)

Publisher
Wiley
Copyright
Copyright © 1988 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0021-9029
eISSN
1559-1816
DOI
10.1111/j.1559-1816.1988.tb01189.x
Publisher site
See Article on Publisher Site

Abstract

The Triandis (1977, 1980) model of habit is applied in an investigation of attitude‐behavior discrepancy for seat belt use behavior. Habit is conceptualized as automated response, and the measure employed here is shown to be discriminated from measures of intentions and behavior. A case is also made for a distinction between pro‐intentional and counter‐intentional habits. Data from a random sample of 197 adult respondents show that the two habits (a) are distinct; (b) operate differently, that is, use habit has a main effect whereas nonuse habit interacts with attitude/intentions; and (c) explain belt use behavior nonredundantly with intention and attitude (e.g., their addition to attitude raises R2 from 38.8% to 62.9%). Theoretical implications for understanding habit processes and programmatic directions for increasing the belt usage are discussed.

Journal

Journal of Applied Social PsychologyWiley

Published: Sep 1, 1988

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