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- Publisher
- Springer Journals
- Copyright
- Copyright © 2001 by Kluwer Academic Publishers
- Subject
- Business and Management; IT in Business; Data Structures, Cryptology and Information Theory; Operation Research/Decision Theory; Computer Communication Networks; Business and Management, general; e-Commerce/e-business
- ISSN
- 1389-5753
- eISSN
- 1572-9362
- DOI
- 10.1023/A:1011557319152
- Publisher site
- See Article on Publisher Site
Abstract
Individuals who use the World Wide Web (WWW) to purchase goods and obtain information face a high level of uncertainty as to the quality of those goods and information. Reputation management systems are one way in which information about past transactions can be used to form judgments regarding the quality of goods and information obtained via the WWW. This paper examines current approaches used in reputation management systems and outlines six main problems with them. The paper suggests how these problems can be solved and develops an equation that can handle many of the problems. Implications for practitioners and researchers are discussed.
Journal
Electronic Commerce Research – Springer Journals
Published: Oct 8, 2004