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Technical opinion: Roadblocks to Web technology adoption?

Technical opinion: Roadblocks to Web technology adoption? Satish Nambisan and Yu-Ming Wang Roadblocks to Web Technology Adoption? D espite the hype associated with Web technology, it is becoming clear that adoption of this technology is not as smooth sailing as many business organizations assumed it would be. Granted, there are thousands of corporate Web sites and many organizations have implemented or are in the process of implementing their own intranets. However, as recent studies indicate, the average organization is still finding it difficult to address some of the basic issues related to Web technology adoption [2, 4, 5]. How can the Internet industry address some of these concerns? theory and practice inform us that the adoption of new technologies is dictated by factors such as perceived costs and benefits, complexity, compatibility with existing systems, ease of use, and so forth. A favorable mix of these factors leads to high organizational intention to adopt. This framework seemed to explain the adoption of many information technologies (for instance, EDI and spreadsheet). However, the emergence of knowledge-intensive technologies such as Web data warehousing, among others, calls for consideration of not only an organization ™s intention to do so, but also its ability to adopt. Each potential adopter needs http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Communications of the ACM Association for Computing Machinery

Technical opinion: Roadblocks to Web technology adoption?

Nambisan, Satish; Wang, Yu-Ming
Communications of the ACM , Volume 42 (1) – Jan 1, 1999
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References (5)

Publisher
Association for Computing Machinery
Copyright
Copyright © 1999 by ACM Inc.
ISSN
0001-0782
DOI
10.1145/291469.291482
Publisher site
See Article on Publisher Site

Abstract

Satish Nambisan and Yu-Ming Wang Roadblocks to Web Technology Adoption? D espite the hype associated with Web technology, it is becoming clear that adoption of this technology is not as smooth sailing as many business organizations assumed it would be. Granted, there are thousands of corporate Web sites and many organizations have implemented or are in the process of implementing their own intranets. However, as recent studies indicate, the average organization is still finding it difficult to address some of the basic issues related to Web technology adoption [2, 4, 5]. How can the Internet industry address some of these concerns? theory and practice inform us that the adoption of new technologies is dictated by factors such as perceived costs and benefits, complexity, compatibility with existing systems, ease of use, and so forth. A favorable mix of these factors leads to high organizational intention to adopt. This framework seemed to explain the adoption of many information technologies (for instance, EDI and spreadsheet). However, the emergence of knowledge-intensive technologies such as Web data warehousing, among others, calls for consideration of not only an organization ™s intention to do so, but also its ability to adopt. Each potential adopter needs

Journal

Communications of the ACM – Association for Computing Machinery

Published: Jan 1, 1999

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