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An empirical investigation of attitude towards location-aware social network service

An empirical investigation of attitude towards location-aware social network service There is currently an abundance of social network services available on the internet. In addition, examples of location-aware social network services are emerging. The use of such services presents interesting consequences for users' privacy and behaviour, and ultimately the adoption of such services. Yet, not a lot of explicit knowledge is available that addresses these issues. The work presented here tries to answer this by investigating the willingness to use location-aware service in a population of students during a three-week festival. The main findings show that most users are willing to use such systems, also on a larger scale. However, some reservations, particularly with regard to privacy, are uncovered. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Mobile Communications Inderscience Publishers

An empirical investigation of attitude towards location-aware social network service

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Publisher
Inderscience Publishers
Copyright
Copyright © Inderscience Enterprises Ltd. All rights reserved
ISSN
1470-949X
eISSN
1741-5217
DOI
10.1504/IJMC.2010.03052
Publisher site
See Article on Publisher Site

Abstract

There is currently an abundance of social network services available on the internet. In addition, examples of location-aware social network services are emerging. The use of such services presents interesting consequences for users' privacy and behaviour, and ultimately the adoption of such services. Yet, not a lot of explicit knowledge is available that addresses these issues. The work presented here tries to answer this by investigating the willingness to use location-aware service in a population of students during a three-week festival. The main findings show that most users are willing to use such systems, also on a larger scale. However, some reservations, particularly with regard to privacy, are uncovered.

Journal

International Journal of Mobile CommunicationsInderscience Publishers

Published: Jan 1, 2010

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