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An emotional business: a guide to understanding the motivations of small business decision takers

An emotional business: a guide to understanding the motivations of small business decision takers Argues that the way in which the UK Government, through its various departments and quangos, approaches designed to approve the effectiveness of the small business sector, is based on a flawed understanding of how small businesses actually operate. Argues that this naïve, over-simplistic understanding of the motivation of those in the small business sector means that many government interventions that are made, are blunt instruments destined to fail, given the limited understanding shown of the complexity of the small business market. Presents evidence from two recent studies amongst small firms; a series of large-scale qualitative studies undertaken for a blue chip company and a mixed study on the Business Link network. The emphasis is based on - using qualitative research - getting to grips with the emotion, ambiguity and complexity that characterises this market. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Qualitative Market Research An International Journal Emerald Publishing

An emotional business: a guide to understanding the motivations of small business decision takers

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References (67)

Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1352-2752
DOI
10.1108/13522750010333898
Publisher site
See Article on Publisher Site

Abstract

Argues that the way in which the UK Government, through its various departments and quangos, approaches designed to approve the effectiveness of the small business sector, is based on a flawed understanding of how small businesses actually operate. Argues that this naïve, over-simplistic understanding of the motivation of those in the small business sector means that many government interventions that are made, are blunt instruments destined to fail, given the limited understanding shown of the complexity of the small business market. Presents evidence from two recent studies amongst small firms; a series of large-scale qualitative studies undertaken for a blue chip company and a mixed study on the Business Link network. The emphasis is based on - using qualitative research - getting to grips with the emotion, ambiguity and complexity that characterises this market.

Journal

Qualitative Market Research An International JournalEmerald Publishing

Published: Sep 1, 2000

Keywords: Qualitative techniques; Small firms; Government; Organizational processes; United Kingdom; Decision making

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