Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/wiley/toward-a-better-understanding-of-the-role-of-advertising-message-s41dDLQYuk
References (47)
-
A. Greenwald (1968)
6 – Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change1 -
Meryl Gardner (1985)
Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?Journal of Marketing Research, 22
-
Robert Smith, William Swinyard (1983)
Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising:Journal of Marketing Research, 20
-
Scott MacKenzie, Richard Spreng (1992)
How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and IntentionsJournal of Consumer Research, 18
-
M. Fishbein, I. Ajzen (1977)
Belief, Attitude, Intention, and Behavior: An Introduction to Theory and ResearchContemporary Sociology, 6
-
J. Jacoby, Wayne Hoyer (1981)
What If Opinion Leaders Didn't Know More? a Question of Nomological ValidityACR North American Advances
-
Richard Celsi, J. Olson (1988)
The Role of Involvement in Attention and Comprehension ProcessesJournal of Consumer Research, 15
-
M. Snyder, Kenneth DeBono (1985)
Appeals to image and claims about quality: Understanding the psychology of advertising.Journal of Personality and Social Psychology, 49
-
John Antil (1984)
Conceptualization and Operationalization of InvolvementACR North American Advances
-
Ida Berger, A. Mitchell (1989)
The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior RelationshipJournal of Consumer Research, 16
-
R. Abelson, E. Aronson, W. Mcguire, T. Newcomb, M. Rosenberg, P. Tannenbaum (1968)
Theories of cognitive consistency: a sourcebook. -
Deborah Maclnnis, C. Moorman, Bernard Jaworski (1991)
Enhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information from AdsJournal of Marketing, 55
-
J. Leigh, Anil Menon (1987)
Audience Involvement Effects on the Information Processing of Umbrella Print AdvertisementsJournal of Advertising, 16
-
Meryl Gardner, A. Mitchell, J. Russo (1985)
Low Involvement Strategies for Processing AdvertisementsJournal of Advertising, 14
-
J. Andrews (1988)
Motivation, Ability, and Opportunity to Process Information: Conceptual and Experimental Manipulation IssuesACR North American Advances
-
Franziska Marquart, Brigitte Naderer (1988)
Communication and persuasion : central and peripheral routes to attitude changeAmerican Journal of Psychology, 101
-
Robert Smith, William Swinyard (1982)
Information Response Models: An Integrated ApproachJournal of Marketing, 46
-
H. Krugman (1965)
THE IMPACT OF TELEVISION ADVERTISING: LEARNING WITHOUT INVOLVEMENTPublic Opinion Quarterly, 29
-
Terence Shimp (1981)
Attitude toward the AD as a Mediator of Consumer Brand ChoiceJournal of Advertising, 10
-
Robert Smith, William Swinyard (1988)
Cognitive response to advertising and trial: Belief strength, belief confidence and product curiosity.Journal of Advertising, 17
-
Mitchell Mitchell, Olson Olson (1981)
Are product attribute beliefs the only mediator of advertising effects on brand attitude?Journal of Marketing Research, 18
-
Peter Bennett, G. Harrell (1975)
The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase IntentionsJournal of Consumer Research, 2
-
M. Snyder (1974)
Self-monitoring of expressive behavior.Journal of Personality and Social Psychology, 30
-
R. Fazio, M. Zanna (1981)
Direct Experience And Attitude-Behavior ConsistencyAdvances in Experimental Social Psychology, 14
-
Scott MacKenzie, R. Lutz (1989)
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting ContextJournal of Marketing, 53
-
Zaichkowsky Zaichkowsky (1986)
Conceptualizing involvementJournal of Advertising, 15
-
N. Slamecka, P. Graf (1978)
The Generation Effect: Delineation of a PhenomenonJournal of Experimental Psychology: Human Learning & Memory, 4
-
J. Edell, R. Staelin (1983)
The Information Processing of Pictures in Print AdvertisementsJournal of Consumer Research, 10
-
J. Andrews, S. Durvasula, Syed Akhter (1990)
A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising ResearchJournal of Advertising, 19
-
J. Zaichkowsky (1985)
Measuring the Involvement ConstructJournal of Consumer Research, 12
-
R. Lutz (1985)
Affective and cognitive antecedents of attitude toward the ad : A conceptual framework -
J. Leigh, Anil Menon (1986)
A Comparison of Alternative Recognition Measures of Advertising EffectivenessJournal of Advertising, 15
-
R. Batra, M. Ray (1983)
Operationalizing Involvement As Depth and Quality of Cognitive ResponseACR North American Advances
-
Darrel Muehling, R. Laczniak, Jeffrey Stoltman (1991)
The moderating effects of ad message involvement: A reassessmentJournal of Advertising, 20
-
J. Olson, D. Toy, P. Dover (1982)
Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive StructureJournal of Consumer Research, 9
-
J. Rossiter, Larry Percy (1980)
Attitude Change through Visual Imagery in AdvertisingJournal of Advertising, 9
-
R. Laczniak, Darrel Muehling, Sanford Grossbart (1989)
Manipulating Message Involvement in Advertising ResearchJournal of Advertising, 18
-
D. Macinnis, Bernard Jaworski (1989)
Information Processing from Advertisements: Toward an Integrative FrameworkJournal of Marketing, 53
-
A. Greenwald, Clark Leavitt (1984)
Audience Involvement in Advertising: Four LevelsJournal of Consumer Research, 11
-
Peter Wright (1980)
Message-Evoked Thoughts: Persuasion Research Using Thought VerbalizationsJournal of Consumer Research, 7
-
J. Sample, R. Warland (1973)
Response Certainty as a Moderator Variable in Attitude Measurement.Rural Sociology
-
Darrel Muehling, R. Laczniak (1988)
Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations across Message-Involvement LevelsJournal of Advertising, 17
-
P. Wright (1973)
The Cognitive Processes Mediating Acceptance of AdvertisingJournal of Marketing Research, 10
-
Cornelia Dröge, R. Darmon (1987)
Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity ApproachesJournal of Marketing Research, 24
-
Amitava Chattopadhyay, P. Nedungadi (1990)
Ad Affect, Brand Attitude, and Choice: the Moderating Roles of Delay and InvolvementACR North American Advances
-
R. Batra, M. Ray (1986)
Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to RespondJournal of Consumer Research, 12
-
C. Park, S. Young (1986)
Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation:Journal of Marketing Research, 23
- Publisher
- Wiley
- Copyright
- Copyright © 1993 Wiley Periodicals, Inc., A Wiley Company
- ISSN
- 0742-6046
- eISSN
- 1520-6793
- DOI
- 10.1002/mar.4220100405
- Publisher site
- See Article on Publisher Site
Abstract
This study investigates the effect of advertising message involvement (AMI) on brand‐related beliefs, attitude toward the ad (Aad), and their corresponding certainty dimensions. Support is found for the notion that belief strength is unaffected by involvement level, though brand‐related beliefs are held with greater certainty for high‐ as compared to low‐involvement individuals. Aad was also found to be more confidently held for high‐ versus low‐AMI receivers. However, contrary to expectations, AMI had a direct effect on Aad as well. © 1993 John Wiley & Sons, Inc.
Journal
Psychology & Marketing – Wiley
Published: Jul 1, 1993