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Stephen Hoch, Young-Won Ha (1986)
Consumer Learning: Advertising and the Ambiguity of Product ExperienceJournal of Consumer Research, 13
J. Darley, Paget Gross (1983)
A hypothesis-confirming bias in labeling effects.Journal of Personality and Social Psychology, 44
John Deighton (1984)
The Interaction of Advertising and EvidenceJournal of Consumer Research, 11
A study is reported in which exposure to advertising has no immediate effect on subjects' beliefs, but subsequently influences the beliefs of those subjects who have had experience with the topic of the advertised claim. The study supports a model of advertising as an influence on the interpretation of experience.
Psychology & Marketing – Wiley
Published: Jun 1, 1988
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