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Group Creativity and Technology

Group Creativity and Technology ABSTRACT Despite the popularity of brainstorming, research has shown that verbal brainstorming is not always effective in increasing group creativity. On the other hand, its electronic counterpart, electronic brainstorming, appears to produce much better results. Is technology the panacea for group idea generation? This paper first reviews the theory of group creativity and then examines the characteristics of electronic brainstorming that makes it more effective than verbal brainstorming. From the success of electronic brainstorming, it then argues that the use of technology might be the key to overcome the space and time constraints that are commonly faced by creativity groups. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Journal of Creative Behavior Wiley

Group Creativity and Technology

The Journal of Creative Behavior , Volume 29 (3) – Sep 1, 1995

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References (38)

Publisher
Wiley
Copyright
1995 Creative Education Foundation
ISSN
0022-0175
eISSN
2162-6057
DOI
10.1002/j.2162-6057.1995.tb00749.x
Publisher site
See Article on Publisher Site

Abstract

ABSTRACT Despite the popularity of brainstorming, research has shown that verbal brainstorming is not always effective in increasing group creativity. On the other hand, its electronic counterpart, electronic brainstorming, appears to produce much better results. Is technology the panacea for group idea generation? This paper first reviews the theory of group creativity and then examines the characteristics of electronic brainstorming that makes it more effective than verbal brainstorming. From the success of electronic brainstorming, it then argues that the use of technology might be the key to overcome the space and time constraints that are commonly faced by creativity groups.

Journal

The Journal of Creative BehaviorWiley

Published: Sep 1, 1995

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