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External information sources of product enthusiasts: Differences between variety seekers, variety neutrals, and variety avoiders

External information sources of product enthusiasts: Differences between variety seekers, variety... The external information sources of enthusiasts are examined. Enthusiasts who frequently switch their purchases of wine from different regions are compared with those who switch their purchases less frequently. Findings indicate that variety‐seeking enthusiasts use a significantly larger number of information sources than variety neutrals, and variety neutrals use a significantly larger number of sources than variety avoiders. Differences concerning wine consumption, the use of print media, interpersonal sources, and trial information sources are also noted. © 1996 John Wiley & Sons, Inc. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Psychology & Marketing Wiley

External information sources of product enthusiasts: Differences between variety seekers, variety neutrals, and variety avoiders

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References (36)

Publisher
Wiley
Copyright
Copyright © 1996 John Wiley & Sons, Inc.
ISSN
0742-6046
eISSN
1520-6793
DOI
10.1002/(SICI)1520-6793(199605)13:3<291::AID-MAR3>3.0.CO;2-7
Publisher site
See Article on Publisher Site

Abstract

The external information sources of enthusiasts are examined. Enthusiasts who frequently switch their purchases of wine from different regions are compared with those who switch their purchases less frequently. Findings indicate that variety‐seeking enthusiasts use a significantly larger number of information sources than variety neutrals, and variety neutrals use a significantly larger number of sources than variety avoiders. Differences concerning wine consumption, the use of print media, interpersonal sources, and trial information sources are also noted. © 1996 John Wiley & Sons, Inc.

Journal

Psychology & MarketingWiley

Published: May 1, 1996

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