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G.L. Knack, T.A. Bader
Franchisor liability in the market‐development and site‐selection process: location, location ... liability?
A. Terry
Franchising fever
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P. Kaufmann, V. Rangan (1990)
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C. Geehern
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International Franchise Association
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M. Mannix
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A. Ghosh, S. McLafferty (1987)
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R. Gibson
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J. Pollack
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Asserts that the domestic fast food industry is undergoing a transition from growth to maturity. As a result, companies are fending off a flattening sales curve by looking abroad, searching out new target markets, crowding the market with more units. One form of assistance involves the development of mathematical models capable of determining “best” new locations. Using results from a recent survey of franchise owners in the fast food industry, reactions to methods by which franchisees are compensated for encroachment by the franchisor in the context of mathematical location modelling are discussed. In general, franchisees expressed displeasure with the manner by which location models are applied to franchise systems to date.
Journal of Consumer Marketing – Emerald Publishing
Published: Jun 1, 1998
Keywords: Fast‐food industry; Franchising; Location; Marketing strategy; Retailing
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